It’s never been a tougher environment. You have to build a high wall around existing customers and find ways to differentiate yourselves from the competition in order to win new business. here’s how:

Two thirds of business is lost due to customer indifference. Winning new customers costs three times more that retaining existing ones. How do you keep ahead of the competition, keep adding value and deliver the WOW factor? Here’s how…

PROGRAMME TITLE CONTENT DELIVERABLE TYPICAL AUDIENCE
Key Customer Management Uses voice of the customer feedback to help sales and service teams to develop their service and product offering Understanding of the differing needs of customers and crafting your message to deliver Key customer managers Sales people
Selling to buyers How Sales can counter the impact of modern procurement tools Understanding your value to a customer and how to thrive in that environment All sales and customer facing teams
Value selling Finding your position in the value chain and determining how to capture a larger share for your business Higher returns on all sales activity All customer facing teams
Delivering customer delight How to keep hold of existing customers and secure new targets How to create the WOW! factor in your service offering Sales, technical and customer service
Negotiating skills All the stages of negotiating Taking control of customer and supplier discussions Sales and procurement teams