A baton. For a salesperson?

But you wanted a new light sabre? Sorry, it’s time to grow up.

“But it’s just a stick” I hear you say.

Correct but it’s what any top salesperson needs if they are to do their job properly. Salespeople hold a unique position between their own company and the customer. Top sales performers effectively work for both companies and it’s this role that requires the baton.

What does an orchestra sound like before the conductor comes on stage? Maestro appears and with a few taps of the baton he has all the sections of the orchestra focused and ready to perform.

For percussion, woodwind and strings read manufacturing, procurement and R&D.

This is your role as a salesperson. It’s your job to make sure that the joint resources of your company and those of your customer are coordinated and playing the same tune at the same tempo and in the same key.

Makes a light sabre look boring doesn’t it?