Ever been in a meeting with someone who has droned on about all of their achievements?
“I did this and I ran that while I was taking a holiday and solved the problems with nuclear fusion and I was still back for breakfast”.
Probably a very able person but they miss the point. One simple little, three-letter word completely changes the tone of such a monologue.
“What is this magic word?” I hear you shout.
YOU
“You will be getting the support of an experienced consultant/trainer/business person should you choose to work with me”.
“You will benefit from the many years of experience I have gained working in your industry”.
Your message still is put across to the client/customer but in a sympathetic manner that lets them see that YOU are thinking about THEM.
It works in meetings, presentations and any advertising copy you might publish. Eyes and ears focus on the magic word and your audience (the customer) says “they’re taking TO me not AT me”.