by David Cottrell | 8 Feb 2016 | News
1kg of niobium added to 1t of steel makes an alloy so strong that were it to be used to rebuild the Eiffel Tower, the new tower would weigh under a third of its current 7000t Niobium along with cobalt, indium, gallium and tantalum are rare metals used in tiny...
by David Cottrell | 1 Feb 2016 | News
Andy Murray is a world class tennis player. Grand Slam winner with career earnings in the $10’s of millions. However he (and virtually every male tennis player) cannot beat his main competitor Novak Djokovic. The picture above isn’t from...
by David Cottrell | 25 Jan 2016 | LAUS, News
Smaller Companies are the drivers of economies around the world. “Klein aber fein”. The first time I heard this phrase was from my old German teacher as he discussed my recent homework. I was too young to appreciate sarcasm! However small can...
by David Cottrell | 5 Jan 2016 | News
The past really is a foreign country! Political incorrectness in the world of Don Draper and the rest of the Mad Men. However, have things really advanced? Sugary drinks continue to pose a massive problem for children’s health and I forgot to take my dose of...
by David Cottrell | 5 Jan 2016 | Customer Satisfaction, News
Existing Customers are the life blood of any business. They obvious value the products and services because they are a customer and return for repeat business. Existing Customers help to cover costs and keep the business running. If they are so important why do so...
by David Cottrell | 4 Jan 2016 | Leadership, News
Business Objectives! After wishing friends and colleagues a happy and successful 2016 it’s time to get down to business. Objective setting is a very important part of our business life and it’s time to think about setting them for your team and yourself....
by David Cottrell | 21 Dec 2015 | News, Sales Skills
A baton. For a salesperson? But you wanted a new light sabre? Sorry, it’s time to grow up. “But it’s just a stick” I hear you say. Correct but it’s what any top salesperson needs if they are to do their job properly. Salespeople hold a...
by David Cottrell | 14 Dec 2015 | News, Sales Skills
Relationship. Understanding where your relationship is, is essential before you can plan to make changes. Here are important guidelines on the 5 levels of trust and commitment: Level 1 Products & Services Your customers treats the relationship as purely...
by David Cottrell | 7 Dec 2015 | News, Sales Skills
Do you play chess? How many moves do you plan ahead in your games? How many moves ahead do you think a Grandmaster plans? They have the entire game worked out before the first piece is moved. This is what we have to do to reach the level of Sales Grandmaster. Think...
by David Cottrell | 2 Dec 2015 | News, Sales Skills
Intangible: “Unable to be touched; not having a physical presence”. Good luck with selling something that can’t be touched and without a physical presence! We should have opted to work in Procurement because it’s far easier than selling!...
by David Cottrell | 16 Nov 2015 | Negotiation, News, Sales Skills
Making a presentation or issuing a report in order to win a client? Make these 8 simple steps your priority to success: Aim – State clearly the objective of your report or presentation Position – Your understanding of the current situation at the...
by David Cottrell | 3 Nov 2015 | News, Sales Skills
We had a new roof fitted to our conservatory in the Spring. I’m informed by the salesman of the company that fitted it that we should now call it an orangery. Pretentious, moi? I hear a chorus of “why is this of interest to me?” Well, stick with it....
