07595 264368 david@gradient.uk.com

Apocalypse Sometime

Apocalypse: A global, catastrophic event that will kill 10% of the world population. Cheering thought!         The apocalypse might not be now but it is coming and there’s a number of options. Pandemics Asteroid AI Nuclear war Climate Change...

‘Bric’ -ing It

The Brics acronym was first coined by Goldman Sachs 15 (!) years ago. The term was used to capture a number of emerging-market economies that included Brazil, Russia, India and China. South Africa joined a year later. The main idea was that the balance of global...

Strategy: Don’t put all your eggs into one ship!

The strategy it’s called Betting the Shop when you put all of your resources into one area. So many companies did this when China’s economy was growing at double digits. Businesses ranging from coal-mines to shipbuilding decided it was the only game in...

Finally: the car is greener than the bicycle

How can the car be more environmentally friendly than the the bicycle? That’s a joke, right? Stranger things have happened. In 2021 legislation will come into place requiring all new car engines to meet an emissions limit of 95g/km of carbon dioxide....

Who needs gold if you have rhenium?

1kg of niobium added to 1t of steel makes an alloy so strong that were it to be used to rebuild the Eiffel Tower, the new tower would weigh under a third of its current 7000t Niobium along with cobalt, indium, gallium and tantalum are rare metals used in tiny...
Advertising: Has it really progressed?

Advertising: Has it really progressed?

The past really is a foreign country! Political incorrectness in the world of Don Draper and the rest of the Mad Men. However, have things really advanced? Sugary drinks continue to pose a massive problem for children’s health and I forgot to take my dose of...